my friend/colleague at Sir Fred, Francesca Rossi, and I have wrote three creative
exercise for Cannes Lions and here is one, published on Thank You Creativity.
• when you receive a new brief you have to isolate all the keywords and find five
linked words for each [keep it simple and focus on the real keywords here!]
• afterwards, everyone involved in the project has to describe these keywords
without using any of the related words linked previously.
• each time a mistake is made, one more word will be added to the linked words list,
making your job a little bit harder!
waiting for the other exercises by Sir Fred to be published, let’s check out the
daily creativity page and “boost your brainpower”!