giovedì 12 maggio 2016

Thank you creativity! episode #1 #canneslions

my friend/colleague at Sir FredFrancesca Rossi, and I have wrote three creative 
exercise for Cannes Lions and here is one, published on Thank You Creativity.

Strikethrough Obviousness


• when you receive a new brief you have to isolate all the keywords and find five 
linked words for each [keep it simple and focus on the real keywords here!]

• afterwards, everyone involved in the project has to describe these keywords 
without using any of the related words linked previously.

• each time a mistake is made, one more word will be added to the linked words list, 
making your job a little bit harder!

waiting for the other exercises by Sir Fred to be published, let’s check out the
daily creativity page and “boost your brainpower”!

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